Christmas passed without a fallen snowflake at Go Daddy’s Arizona headquarters, as the former supporter of the Stop Online Piracy Act (SOPA) watched tens of thousands of customers flee its business. The Domains, a web analytics blog, reported on Christmas Eve that customers moved 37,000 domains off of Go Daddy’s service in two days, and by the next day, another 28,000 had bailed. Maybe it has something to do with that Reddit boycott planned for December 29, and maybe it had to do with recent reports that Go Daddy shuts down domains at the drop of a hat — but the business sure is dealing with a reckoning.
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In case you missed it, the great Go Daddy Boycott of 2011 started with a single call to action on Reddit. After the company came out in support of SOPA — they’d even submitted a testimony to the House Judiciary Committee praising the bill’s aggressive approach — quite a few customers got on board the boycott effort last week. The company’s chief executive Warren Adelman stepped forward and pulled Go Daddy’s support of SOPA less than 24-hours after the boycott went viral, but he didn’t exactly speak out against the bill. He sounded so sincere at first. “Go Daddy is no longer supporting SOPA, the ‘Stop Online Piracy Act’ currently working its way through U.S. Congress.” Adelman said in a statement last Friday, after the Reddit boycott caught fire. But then he waffled a bit. “Fighting online piracy is of the utmost importance, which is why Go Daddy has been working to help craft revisions to this legislation — but we can clearly do better. It’s very important that all Internet stakeholders work together on this,” Adelman continued. “Getting it right is worth the wait. Go Daddy will support it when and if the Internet community supports it.”